Clarence joined Burson-Marsteller UK as a Managing Director in September 2011, where he has provided strategic counsel to a wide range of governmental, corporate and personal clients, with his particular specialism in public affairs, media relations, international reputation and crisis management and stakeholder engagement.
He was appointed Practice Chair, UK Public Affairs in May 2012, leading on advising clients over political and civil service engagement with both the British Government and the UK Conservative Party, before becoming Head of Media, EMEA in August 2013.
His public affairs clients have included the Iraqi Prime Minister, the Government of Iceland, Microsoft, Bank of America, Lloyds Banking Group, Heineken, Hewlett Packard and Costa Cruises. He led the B-M UK team hosting client engagement programmes at the World Economic Forum in Davos in both 2012 and 2013
Within his crisis management portfolio, Clarence provided strategic counsel to Costa’s Chairman and CEO during the Costa Concordia cruise liner disaster in Italy in January 2012.
In 2005, prior to his move into public relations, he was Director of the UK Government’s Media Monitoring Unit, based within the Cabinet Office, working as a politically neutral civil servant leading a team of Information Officers advising No 10 Downing Street and all of the major UK Departments of State on how best to respond to the 24/7 news agenda.
He was seconded to the UK Foreign Office in 2007 to assist the McCann family with media handling following the disappearance of their daughter Madeleine in Portugal, later becoming the family's full-time media spokesman.
More recently, Clarence was also Head of Election Media Monitoring for the British Conservative Party, based at Conservative Campaign HQ, during the 2010 UK General Election campaign.
Previously, he was an on-air BBC News Correspondent, Royal Correspondent, Political Correspondent and Presenter, during a 20-year career with the Corporation. Prior to that he was a UK national and local newspaper correspondent, beginning his career in journalism as a trainee reporter on the Hendon & Finchley Times in North-West London where he extensively covered the then Prime Minister Margaret Thatcher as one of his local MPs.
A life-long Conservative voter, as a Tory activist Clarence has been involved in numerous campaigns, including No to AV, Boris Johnson's 2012 London Mayoral campaign and assisting Mike Freer MP in Finchley & Golders Green.
After passing a Conservative Parliamentary Assessment Board in 2009 Clarence joined the CCHQ list of approved Prospective Conservative Candidates. In July 2013 he was selected as the Conservative Party’s Prospective Parliamentary Candidate for Brighton Pavilion, where he will fight the Southern coastal seat during the 2015 UK General Election.